Pay-Per-Click Search Engines

If you are in a hurry to get your site noticed in major search engines around the world, pay-per- click search engines offers a nice solution. It will take a while (usually a few months) before most major search engines have indexed a new site, and pay-per-click search engines can therefore be a suitable start to attract searchers for a new website, before it's fully indexed and searchable in all the major search engines.

It takes time and knowledge to achieve top rankings in major search engines, and this is why pay-per-click search engines are such an attractive option in the meantime. Moreso, many webmasters will argue that pay-per-click campaigns are a necessary complementary to organic rankings for any company wishing to build it's online presence and brand.

Pay-per-click offers a great deal of control over an ad campaign, allowing you to pick relevant keywords, set limits on daily spending and the amount that you are willing to pay for each click, on the keywords that you have selected. The search results are ordered after the highest bid on the searched keyword, and as an advertiser you only need to pay if the searcher clicks on your link.

The advantage of Pay Per Click advertising over other advertising forms (pay-per-impression, namely) is that you pay only when someone clicks on your ad and visits your site. There are hundreds of pay-per-click search engines on the Internet, but most of them have no traffic at all, and will be of no benefit to you. Others bring you a reasonable amount of traffic, but none of it converts. In my experience, Yahoo Search Marketing and MSN Adcenter are fine, and worth spending a limited amount on, but without question, the bulk of my ad budget goes to adwords.

Internet Service Providers

If you're putting up a website you're going to need a faster connection than dial-up. Trying to upload files over a 56k phone line is going to be about as exciting as watching paint dry and as fun as a toothache. Cable's the ubiquitous and reliable way to go for most homes and offices, with DSL coming in a close second. I myself have cable at home and DSL at the office, and can't tell the difference. Feel free to browse the options below.

E-commerce Solutions

iContact e-mail Marketing (FREE trial):
iContact Do-It-Yourself Email Marketing. Let's face it: keeping track of newsletter subscribers and email lists is a pain in the tookas. Without good list management software, you'e going to be doing A LOT of tedious cutting and pasting. iContact will save you hours.

The reasonably-priced subscription includes: customizable website visitor sign up form; professional HTML templates (newsletters, promos, invites and more); list management and hosting (including unsubscribe and bounce mgmt); automatic delivery in the correct format, HTML or text; real-time reporting (including opens, who clicked on which links, and more). Plus you can try it free for 60 days and cancel at any point.